Cookie policy

Cookies are small text files placed on your device when you visit a website. Similar technologies include local storage, pixels and device identifiers. This policy explains how Borderwise uses them. It should be read together with our privacy policy.

Types of cookies we use

Type	Purpose	Examples	Can you turn it off?
Strictly necessary	Remember your cookie choice and keep the Site secure and working.	`bw-consent` (local storage)	No. The Site needs these to work.
Advertising	Google Ad Manager and its partners deliver ads, limit how often you see an ad, detect fraud and, with consent, personalise ads.	`__gads`, `__gpi`, `__eoi`, `IDE`, `test_cookie`	Yes, via the consent window.
Measurement	Google Analytics helps us understand how many people read our guides and how they use the Site, so we can improve it.	`_ga`, `_ga_*`	Yes, via the consent window.
Ad campaign measurement	On some campaign landing pages, the Meta Pixel measures visits from our Facebook and Instagram ads.	`_fbp`	Yes, via the consent window.

Advertising cookies are set by third parties, mainly Google, on domains such as doubleclick.net and google.com. Their use is governed by those companies' own privacy policies, including Google's advertising policies.

Your choices

The consent window. On your first visit, Google's consent tool asks whether we and our advertising partners may use cookies. You can reopen it from the privacy link it provides and change your choice at any time.
Google Ads Settings. Manage personalised Google ads at adssettings.google.com.
Industry opt-outs. Visit aboutads.info/choices (US) or youronlinechoices.eu (Europe).
Browser controls. Most browsers let you block or delete cookies. Blocking all cookies may affect how the Site works.

If you reject non-essential cookies, you will still see ads, but they will not be personalised using your browsing history.

Changes

We update this policy when the technologies we use change. Check the "Last updated" date above. Questions? Contact us.